The concept behind 4U refers literally to “for you,” together with four U's: unforgettable, usable, unique, and ultimate (unparalleled). Master craftsmen breathe this concept into one-of-a-kind products that are works of art, conveying the highest caliber of craftsmanship – exclusively “for you.”
Izushi ware, known as Izushi-Yaki, is a porcelain made in Izushi, Toyooka, Hyogo Prefecture. High-quality clay that contains quartz and silica mica and extreme low iron delivers Izushi-Yaki’s pure whiteness, which is rare in Japan. Paintings in subdued tones applied to this white surface is a distinctive characteristic. Some Izushi-Yaki features ornate carvings. Intricate patterns, carved by skilled hands after initial kilning, is another highly cherished feature of Izushi-Yaki.
High-quality leather products are the result of careful selection of the type and part of the leather, depending on the production. Experienced craftsmen choose the materials. Thus, craftsmanship is essential to make the best use of selected materials and to maximize the functionality and aesthetic of the products. Ultimately, the marriage of meticulous work with quality materials is the hallmark of true quality. This is the most significant characteristic of premier leather products.