SOI
The Japanese Granola
Authentic Flavors, Crafted in Japan
SOI brings the essence of Japan’s culinary culture into granola—a harmony of natural sweetness and umami, crafted from ingredients sourced throughout Japan. Every grain embodies the spirit of omotenashi, Japanese hospitality.
Made in small batches in Aichi, Japan, SOI combines time-honored ingredients such as Uji matcha from Kyoto, miso from Nagano, and Okinawan brown sugar to create a uniquely Japanese take on granola.
Taste Authentic Japan—GLUTEN-FREE, DAIRY-FREE, NON-GMO, VEGAN
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About
Philosophy
SOI expresses the harmony between nourishment and beauty—crafted for modern lifestyles yet rooted in Japan’s food philosophy, Yakuzen cuisine, where food is seen as medicine and balance as wellness.
Each detail—from the texture to the aroma—reflects the Japanese sense of simplicity, mindfulness, and craftsmanship.
Handcrafted in small batches in Obu, Aichi, every SOI product embodies omotenashi—the Japanese spirit of thoughtful hospitality. Every batch is mixed by hand, gently roasted to bring out natural aromas, and cooled slowly to preserve flavor and nutrients. The process blends precision and intuition, transforming simple grains into a sensory experience—the sound of roasting, the warmth of the oven, and the fragrance of freshly baked granola.
Handcrafted
SOI Granola –
A Modern Taste of Japan
Each blend of SOI Granola is carefully handcrafted in Japan using authentic regional ingredients.The balance of natural sweetness, rich umami, and gentle aroma reflects the essence of Japanese culinary simplicity.
Less sugary than typical Western granola, SOI offers a delicate harmony of flavors — wholesome, elegant, and deeply satisfying.
Enjoy it with yogurt, milk, or ice cream, or simply savor it as a mindful snack.
Product
SOI Tsubu –
Bite-sized Granola Snacks
“TSUBU” means “grain” in Japanese. These bite-sized granola pieces are light, crunchy, and easy to enjoy on the go. Perfect for pairing with coffee, tea, or as a small thoughtful gift. Available in the same 14 flavors as the classic granola — from Kyoto matcha to Okinawan brown sugar.
Shop TsubuHow to Enjoy
Enjoy Soi in Every Meal
Discover the harmony of Japan’s natural ingredients in every bite. Enjoy SOI Granola or Tsubu in countless ways — with its gentle sweetness and deep umami, SOI elevates everyday meals into moments of calm indulgence.
- With yogurt, almond milk, or soy milk for a wholesome breakfast
- As a topping for salads, soups, or roasted vegetables
- Layered with fruits, anko, or ice cream in a Japanese-style parfait
- Paired with cheese, wine, or sake for an elegant snack
- Sprinkled over pancakes or desserts for extra crunch
Japanese Flavors Reimagined
SOI celebrates Japan’s regional flavors—from the earthy richness of matcha and the citrus brightness of yuzu, to the savory depth of miso and the subtle spice of seaweed wasabi.
These flavors connect modern taste with Japan’s traditional pantry. Each blend balances nourishing grains with handcrafted Japanese seasonings, creating a sophisticated, clean taste—less sweet, more natural.
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Flavor
MATCHA – From Uji, Kyoto
Mindful energy from Japan’s most revered tea fields
Uji matcha, grown in Kyoto’s misty hills, is prized as one of Japan’s finest teas. Its vibrant hue and delicate bitterness reflect generations of master cultivation.Rich in antioxidants called catechins, matcha supports calm focus and steady energy, offering clarity without the crash of caffeine.
Each serving of SOI’s Matcha Granola provides 5.8g of plant-based protein, blending Kyoto’s timeless tea heritage with wholesome grains and nuts. The result is a subtly sweet, aromatic flavor that pairs beautifully with yogurt or vanilla ice cream.
Flavor
Yuzu
A citrus fragrance that awakens both body and spirit
Bright and aromatic, yuzu is one of Japan’s most treasured native citruses, known for its uplifting fragrance and delicate tartness. Bursting with vitamin C and natural essential oils, it invigorates the senses and aids digestion while promoting a cheerful mood.
SOI’s Yuzu Granola captures this refreshing vibrancy—a perfect harmony of citrus zest and roasted grains that feels light, elegant, and revitalizing.
Flavor
MISO – From Nagano
The taste of gentle nourishment and Japanese comfort
Fermented slowly in Nagano’s cool mountain air, Shinshu 12-Grain Koji Miso (信州十二割麹味噌) is known for its gentle salinity and rich umami. Using a higher koji ratio than standard miso, it achieves a naturally mild, round sweetness. Packed with amino acids and probiotics, it supports digestion and well-being.
SOI’s Miso Granola combines this depth of flavor with roasted grains, creating a savory-sweet harmony that feels both nourishing and familiar.
Flavor
KINAKO (Roasted Soybean Flour) – From Tanba, Hyogo
Nutty, wholesome, and deeply rooted in Japanese tradition
Made from Tanba black soybeans, considered Japan’s finest for their aroma and nutrition, kinako has been treasured in traditional sweets for centuries. SOI enhances this flavor with Okinawan brown sugar, prized for its mineral-rich sweetness and mellow depth.
Each serving of SOI’s Kinako Granola contains 6.0g of protein, offering a nostalgic yet refined flavor that pairs beautifully with milk, fruit, or matcha.
Flavor
SEAWEED WASABI – From Aichi
Ocean umami meets a bold wasabi kick
This inventive blend pairs Mikawa-grown green seaweed with freshly grated wasabi for a bold yet balanced taste. Seaweed provides essential minerals such as iodine, calcium, and magnesium, while wasabi adds a refreshing zing that stimulates circulation and metabolism.
Together, they create a savory, ocean-inspired flavor that’s crisp, aromatic, and distinctly Japanese — a perfect pairing with sake or cheese.
